Google Keywords: A great tool for selecting your website keywords.
Google has great tool for help you understand what terms people are using when they search for things and how much competition there is for a particular term or phrase. Below is a short video on how to use the Google Keywords tool. Several things to keep in mind when watching this video and trying to select keywords or keyword phrases.
First, remember the keyword Trifecta: High Relevance, High Traffic and Low Competition. When selecting your keyword or keyword phrase for Search Engine Optimization (SEO) you are not likely to find a keyword or keyword phrase that fits all three. You will have to use some judgment on how to balance between the three. If you are shooting for high relevance in a popular market you are probably going to find a lot of competition for that word. You may want to trade off the high traffic phrases for multiple lower traffic phrase that have less competition. One way to do this is adding a geographic term to the phrase. Instead of going for “locksmith” try for Dallas locksmith, Fort Worth locksmith, and Plano locksmith.
Second, when selecting the keyword or keyword phrase for Search Engine Optimization (SEO) the Google Keywords Tool is a piece, but it is not the whole picture. You will also need to go to the search engine, put in the keyword phrase and take a look at the quality of the websites that come up. How optimized are their Search Engine Optimization Fundamentals, how many inbound links do they have, how good are they at writing a post, how many index pages does Google have for that particular phrase.
So having said all of that, here is a short video to get you started on understanding Google’s Keyword tool for Adwords.
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